Hallmark Suit
On September 6, 2007, Hilton filed an injunction lawsuit against Hallmark Cards Inc. in U.S. District Court over the unlawful use of her picture and catchphrase "That's hot" on a greeting card. The card is titled "Paris's First Day as a Waitress" with a photo of Hilton's face on a cartoon of a waitress serving a plate of food, with a Hilton's dialogue bubble, "Don't touch that, it's hot." (which had a registered trademark on Feb. 13, 2007). Hilton's attorney Brent Blakely said that the infringement damages would be based on profits from the $2.49 cards. Julie O'Dell said that Hallmark used the card as parody, protected under fair-use law.
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